Lippincott

Amy Steel

Chief Marketing Officer

As Lippincott’s Chief Marketing Officer, Amy Steel is directly responsible for the extensive brand management of five business entities, including: Goldkit.com, Goldkit en Espanol.com, ThingsWeBuy.com, Recycle Platnium.com and Red Swan.com. She also led the development of all Red Swan consumer and marketing materials as well as the orchestration of both Lippincott and Red Swan's websites.

Amy began her career at traditional advertising agencies including The Star Group and Yeager Associates, she moved into the direct marketing arena when she joined The Franklin Mint in 1995. As Director of Marketing at The Franklin Mint, she oversaw worldwide advertising, product development, and mailing strategies for various product lines. Five years later, she accepted a position at Anthropologie, where she focused her attention on building the Direct division as well as heading up marketing research, public relations, and branding initiatives.

When she is not crunching numbers and developing direct mail initiatives, Amy trains and competes in triathlons.