Lippincott

Jamie Forman

Executive Vice President of Public Relations and External Communication

Jamie had one goal in mind when she joined Red Swan; to build a team with a strong ability to accurately and passionately share the Red Swan story with women and respond efficiently to the needs of the media. After spending more than a decade producing network television interviews for Dateline NBC, Jamie was eager to help develop the heart of Red Swan and deliver the responses that she had dreamed of receiving when she was preparing the stories for the evening news.

Since 2002, Jamie has had the pleasure of coaching hundreds of clients on how to obtain both local and national media coverage, as well as how to maximize their on-camera experience. Her company Your Media Coach Inc. has helped launch countless numbers of experts from obscurity to the most watched television programs in the United States.

As a former Booking Producer at NBC News and Sally Jessy Raphael, Jamie was known for her laser sharp talent of finding the headline and matching it with the best voice to deliver the story. Her “Sound-bite School” has graduated confident and concise speakers, ready to deliver their message… All to the reporter’s delight!

Jamie’s honors included: The Sigma Delta Chi Award, The Cine Golden Eagle, and an Emmy Award for her participation in booking Dateline’s one-hour special on the crash of Flight 93. She has appeared as an invited guest speaker at the ABA Book Expo, the National Publicity Summit, the Quantum Leap Business Training Program, as well as at several universities throughout the country. Immediately following her graduation from the University of Maryland, Jamie was awarded a communications fellowship from the International Radio and Television Society.

She continues her work with NBC News on a freelance basis, producing her exclusive coverage of the McCaughey Septuplets with Ann Curry, which began in 1997.

Jamie resides in the Philadelphia area with her husband Andrew and two young children.